Thought Leadership: What Defines The Modern Fan Experience?

MSB Consulting Engineers president, Ken Wright, P.E., breaks down how advanced wireless infrastructure is transforming every stage of the modern fan experience in his recent article for Sports Business Journal. As a trusted leader in stadium and large public venue (LPV) connectivity, Wright explains why high-density Wi-Fi and cellular networks are no longer optional, but essential.

From mobile ticketing and digital signage to in-seat engagement and real-time content sharing, today’s fans expect consistent, tech-enabled experieces throughout their visit. Venues that invest in future-ready wireless technology are excelling in both engagement and operational efficiency. Wright emphasizes that robust wireless connectivity not only enhances the fan journey, but also enables data-driven decision-making, smoother operations, and greater flexibility for future upgrades.

For decision-makers managing stadiums, arenas, and entertainment venues, that investment is about leading. As Wright explains, the most successful venues are those building smart, scalable networks that elevate the fan experience while positioning their operations for long-term success. Read the full story: Wireless technology: a non-negotiable pillar of the modern fan experience.